Research says that people are more comfortable with human type characters welcoming or directing their actions on web sites as compared to text forms of navigation.
Animated talking characters (A.T.C's) are visual, life-like talking personalities that can be embedded into any type of web site to provide introductory info or message targeting guidance to potential customers.
Acceptance by Realtors of this marketing approach and others including blogs and podcasts, will still require time -- and a proven degree of success.
A.T.C's won't make a sale ... but they will generate a lead, if you know how to construct your message to be effective.
The Changing Face of a City
